1.   Foster a culture of healthy living through physical activity, exercise, and sports.

2.   Promote the benefits of regular exercise for both physical and mental well-being, and to promote the inclusion and accessibility of sports for all individuals, regardless of age, ability, or socio-economic status.

3.   Promote the economic benefits of the sports industry, including job creation, tourism, and revenue generation for businesses and local communities.

4.   Use sports events and activities as a platform to raise awareness about important health issues and to encourage healthy behaviors.

5.   Develop partnerships with local and international organizations and businesses to support the growth and sustainability of the sports industry.